Wednesday, March 13, 2013
Tuesday, March 12, 2013
Why we need iConsultAesthetic
I am Richard Crawford-Small, and I am very excited.
If you have been on the Practice Transformations course, or heard me speak, you’ll know that a business can improve its profitability by creating compelling customer experiences. If you can master “adding value” to your processes you’ll generate a strong emotional attachment between your brand and your customers. One thing generally unifies companies that are great at adding value; Coca Cola, Apple, Rolex, Google, Nike, Porsche, Amazon etc. They are market leaders, and very, very profitable.Regardless of the size of your business, you can apply the same logic if you want to become the market leader. Don’t just think of markets as global, a market is a street, a town or a postcode and if you work to create compelling customer experiences you will achieve this.
The practice transformations pathway isolates the key phases of the patient journey and creates a map you can follow to improve using the key principle that a patient is not a patient all the way through this journey and that they have different goals at each phase. By actively transitioning the customer through these phases, we take control and provide a compelling journey, an experience.
We have unconsciously, rather than consciously defined the user experience in Medical Aesthetics, and there are three challenges that we need to face if, as an industry, we are to embrace a culture of excellence and improve.
The technology
The consumer
The environment
CRM, or clinic management systems are the main software system you will use, and they are powerful, capable but expensive and over complicated. They may be very powerful systems, but what is the point of all of their capabilities if you can’t use them?
The Consumer is growing very savvy. They demand information and the increase in mobile device usage is creating a whole new set of demands and criteria that businesses need to fulfill in order to simply generate online share of voice.
The final challenge, is the environment, and with this I mean the regulatory environment. The impending Keogh Report will ask for changes, and I have captured some key words used in the “Response to the request for information” document.
If you have not read it I urge you to go to http://www.dh.gov.uk/health/2012/12/responses-cosmetic-surgery/ and read it, as this document is a mirror, its the industry telling itself HOW to create compelling user experiences, all you need to do is put the word “Improve” in front of them.
These key words are;
Now the challenge isn’t addressing all of these, but proving that you do. Record keeping in most clinics is a paper process which may be quick and easy, but it can’t be measured, audited or benchmarked. It can’t be used to prove to your customers that you are the best, and therefore cannot be used as a tool to differentiate your excellent business.
We needed a new approach;
I knew how to do this and I needed to do it, the best way to predict the future is to create it!
Meet iConsultAesthetic
iConsultAesthetic is not just a data recording solution.
It is not just a data management system.
It is not just a consultation tool.
Its is all three. And more.
iConsultAesthetic is a clinical ‘Digital Ecosystem’ designed to look after you, your business and most importantly - your client.Its everything you need - on one of these.
Portable - If you’re mobile all you need is WiFi /3G
Cloud based - All your data is backed up
Cutting edge - There is nothing else like this!
Key features;
Patient Imaging
When i surveyed the iConsultAesthetic test group, 100% said that before and after images were crucial, and yet only 23% actually recorded them on a computer, most left them on the camera.
iConsultAesthetic allows you to take up to six images before treatment and use the images in a visual consultation tool, so now you can really engage with the patient and demonstrate how a treatment plan would benefit them.
This was plainly evident when one of the first test patients chose to have 3 areas of BTX-A as opposed to the one she originally wanted, when she saw her image on the iPad. Happy patient, £200 and proof of concept all in one. I smiled.
Digital Consent Process
iConsultAesthetic also has a fully digital consent process that provides real professionalism and enhances the patient experience. The system currently contains consent for 17 procedures, from Toxin to Peels and IPL.
You choose the treatments to perform after the consultation, and the system displays the relevant consent forms, go through the forms with the patient, ensuring that they have read and inwardly digested the content. There is an area where you can add material information, and provide a really individual patient consent, that will protect both you and the them.
The final part of the process is that your patient signs on the iPad, Feedback from test is that this is a keystone in the process and really adds to the patient experience. 
We should no longer be using paper records and scanning, when technology allows us to record a full and detailed medical history that can be reviewed and easily updated at every visit.
The history is broken down into sections and only needs to be completed once or if there are any changes.
This gives both you and your patient full visibility and ensures that a full medical history is taken at every visit.
Another cutting edge tool is the product usage map, from here you can complete the treatment process by recording the product used. We have included many of the popular products you use and given you the ability to record where you have placed them.
If you combine this with the Visual Consultation Tool and Digital Consent this gives you a complete record of what you used with a patient and in the event of a complaint you will able to recall all of the elements of the treatment. When we consider the Keogh report, this is a very useful tool that will help protect your patient and business.
Data Management System
The system is not just an app, but also a powerful and secure portal that records the information from the app and allows you to login and view.
It operates on three levels - clinic, injector and client.
The patient is able to review their before and after images, consent and medical history online, and iConsultAesthetic is the only system that has this unique patient passport feature.
This again, helps to build the trust relationship and enables your patients to become advocates by showing off what you can do.
How much does it cost?The million dollar question, only its not a million dollars.
We have three flexible pricing models, and you pay for what you use.
This is just a few of the great features that iConsultAesthetic has, for more information you can go to
www.iConsult-Aesthetic.com, 
www.facebook.com/IConsultAesthetic
www.twitter.com/iConsultsoft
www.youtube.com/user/iConsultAesthetic
How do you get it?
Just download iConsultAesthetic from the Apple AppStore, and create your account at www.iConsult-Aesthetic.com.
Do it in April and I’ll give you your first 10 consultations free of charge.
Can’t say fairer than that! Welcome to the future, I hope you like it.
If you have been on the Practice Transformations course, or heard me speak, you’ll know that a business can improve its profitability by creating compelling customer experiences. If you can master “adding value” to your processes you’ll generate a strong emotional attachment between your brand and your customers. One thing generally unifies companies that are great at adding value; Coca Cola, Apple, Rolex, Google, Nike, Porsche, Amazon etc. They are market leaders, and very, very profitable.Regardless of the size of your business, you can apply the same logic if you want to become the market leader. Don’t just think of markets as global, a market is a street, a town or a postcode and if you work to create compelling customer experiences you will achieve this.
The practice transformations pathway isolates the key phases of the patient journey and creates a map you can follow to improve using the key principle that a patient is not a patient all the way through this journey and that they have different goals at each phase. By actively transitioning the customer through these phases, we take control and provide a compelling journey, an experience.
We have unconsciously, rather than consciously defined the user experience in Medical Aesthetics, and there are three challenges that we need to face if, as an industry, we are to embrace a culture of excellence and improve.
The technology
The consumer
The environment
CRM, or clinic management systems are the main software system you will use, and they are powerful, capable but expensive and over complicated. They may be very powerful systems, but what is the point of all of their capabilities if you can’t use them?
The Consumer is growing very savvy. They demand information and the increase in mobile device usage is creating a whole new set of demands and criteria that businesses need to fulfill in order to simply generate online share of voice.
The final challenge, is the environment, and with this I mean the regulatory environment. The impending Keogh Report will ask for changes, and I have captured some key words used in the “Response to the request for information” document.
If you have not read it I urge you to go to http://www.dh.gov.uk/health/2012/12/responses-cosmetic-surgery/ and read it, as this document is a mirror, its the industry telling itself HOW to create compelling user experiences, all you need to do is put the word “Improve” in front of them.
These key words are;
- Safety
- Transparency
- Accountability
- Compliance
- Integrity
Now the challenge isn’t addressing all of these, but proving that you do. Record keeping in most clinics is a paper process which may be quick and easy, but it can’t be measured, audited or benchmarked. It can’t be used to prove to your customers that you are the best, and therefore cannot be used as a tool to differentiate your excellent business.
We needed a new approach;
- Really good consultation tools, that would engage the patient and enhance the journey
- A really easy way to record patient data
- A way to manage this data, provide transparency and patient access
I knew how to do this and I needed to do it, the best way to predict the future is to create it!
Meet iConsultAesthetic
iConsultAesthetic is not just a data recording solution.
It is not just a data management system.
It is not just a consultation tool.
Its is all three. And more.
iConsultAesthetic is a clinical ‘Digital Ecosystem’ designed to look after you, your business and most importantly - your client.Its everything you need - on one of these.
Cloud based - All your data is backed up
Cutting edge - There is nothing else like this!
Key features;
Patient Imaging
When i surveyed the iConsultAesthetic test group, 100% said that before and after images were crucial, and yet only 23% actually recorded them on a computer, most left them on the camera.
iConsultAesthetic allows you to take up to six images before treatment and use the images in a visual consultation tool, so now you can really engage with the patient and demonstrate how a treatment plan would benefit them.
This was plainly evident when one of the first test patients chose to have 3 areas of BTX-A as opposed to the one she originally wanted, when she saw her image on the iPad. Happy patient, £200 and proof of concept all in one. I smiled.
Digital Consent Process
iConsultAesthetic also has a fully digital consent process that provides real professionalism and enhances the patient experience. The system currently contains consent for 17 procedures, from Toxin to Peels and IPL.
You choose the treatments to perform after the consultation, and the system displays the relevant consent forms, go through the forms with the patient, ensuring that they have read and inwardly digested the content. There is an area where you can add material information, and provide a really individual patient consent, that will protect both you and the them.
The final part of the process is that your patient signs on the iPad, Feedback from test is that this is a keystone in the process and really adds to the patient experience. 
We should no longer be using paper records and scanning, when technology allows us to record a full and detailed medical history that can be reviewed and easily updated at every visit.
The history is broken down into sections and only needs to be completed once or if there are any changes.
This gives both you and your patient full visibility and ensures that a full medical history is taken at every visit.
Another cutting edge tool is the product usage map, from here you can complete the treatment process by recording the product used. We have included many of the popular products you use and given you the ability to record where you have placed them.
Data Management System
It operates on three levels - clinic, injector and client.
The patient is able to review their before and after images, consent and medical history online, and iConsultAesthetic is the only system that has this unique patient passport feature.
This again, helps to build the trust relationship and enables your patients to become advocates by showing off what you can do.
How much does it cost?The million dollar question, only its not a million dollars.
We have three flexible pricing models, and you pay for what you use.
This is just a few of the great features that iConsultAesthetic has, for more information you can go to
www.iConsult-Aesthetic.com, 
www.facebook.com/IConsultAesthetic
www.twitter.com/iConsultsoft
www.youtube.com/user/iConsultAesthetic
How do you get it?
Just download iConsultAesthetic from the Apple AppStore, and create your account at www.iConsult-Aesthetic.com.
Do it in April and I’ll give you your first 10 consultations free of charge.
Can’t say fairer than that! Welcome to the future, I hope you like it.
Wednesday, March 6, 2013
Tuesday, March 5, 2013
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